Norwich Hails Impact of Internet Banking

The appeal of internet banking is now almost universal, Norwich and Peterborough Building Society claimed today.

According to the firm, people of all ages now prefer to manage their current accounts via the internet. A poll of customers revealed that, after ten years of internet banking from the firm, a clear majority "could not imagine" managing their account in the traditional manner again.

The survey also found that 90 per cent of customers access their account online at home and 56 per cent do so at work. While 47 per cent said that they used internet banking "several times a week", a hard core of eight per cent admitted to checking their internet account "several times a day".

Internet banking is seen by almost all customers as offering greater user-friendliness: just two per cent disagreed with the statement that the service "makes life easier", while 25 per cent cited "convenience" as its greatest benefit.

Andrew Clare, head of banking at the building society, said: "It is good to see that our customers are pleased with the facility we offer."

He added: "It is important to us to be able to identify trends among our customers to ensure we continue to give them the best possible service."